I noticed when I tossed the spent carton of orange juice that it boasted a “Great New Taste!” As far as I could tell it tasted like orange juice. Was I missing some subtle flavor? Was I not a true connoisseur of juice?

But isn’t labelling orange juice with “Great New Taste!” like putting a sign by a rose bush stating “Great New Smell!” ? What could possibly be happening in that orange grove except perhaps injections of yummy DNA?